Every brilliant ad deserves a chance to shine. We started AdTest.AI because too many great ideas were being shipped untested - or worse, killed because the testing budget didn't exist.
The thing about building an AI ad-testing platform is that the AI is the easy part. The hard part is knowing which questions to ask, which dimensions matter, and which rubrics produce calibrated outputs. That's where we have a long head start.
Our research leadership has worked across every major brand-side category and every form of testing — from quant tracking to qual focus groups, from ASI's methodology to MaxDiff to ZMET. The 13 dimensions in AdTest.AI exist because we've seen which actually predict campaign outcomes.
Our data leadership has built behavioural-science-led models for some of the largest media buyers on earth. The Cognitive Neuro Balance dimension exists because emotion-vs-reason cue balance is one of the most robust predictors of brand-equity build that academia has produced.
Traditional ad testing has long been the privilege of brands with eight-figure media budgets. Six-figure annual research contracts. Six-week study cycles. Methodology that hadn’t materially changed in three decades. We thought that was wrong.
AdTest.AI is the platform we wished existed when we were on the brand side, the agency side, and the research-vendor side. Faster. Cheaper. More rigorous. Open to teams that ship creative weekly, not annually.
The product reflects what we believe about creative effectiveness — and what we refuse to compromise on.
A creative score is only useful if it means the same thing every time. We'd rather be boringly consistent than impressively varied.
It just makes asking humans cheaper and faster. The Mixed Score exists because no model — frontier or otherwise — fully replaces real audience reaction.
A weekly testing cadence beats a perfect quarterly study. Tools should be fast enough that nobody has an excuse to skip the test.
We never use customer creative to train models. We never share assets across workspaces. We delete on request.
A 200-row CSV is not insight. We turn raw audience responses into something you can put on the boardroom screen.
Most testing budgets are under-resourced. We priced AdTest.AI so a daily testing habit costs less than a single legacy study.
A small, senior team across three time zones — built so research, engineering and customer feedback are never more than a few hours apart.
Research, engineering, EMEA accounts. Our European hub.
North American sales, agency & brand-side relationships.
Political, advocacy, and public-affairs research.
Book a 20-minute demo with a senior team member — not a sales script.
