AdTest.AI
About

Built by researchers who got tired of explaining why testing was so expensive.

Every brilliant ad deserves a chance to shine. We started AdTest.AI because too many great ideas were being shipped untested — or worse, killed because the testing budget didn't exist.

The mission

Democratise ad testing. For every team. Every brief. Every budget.

Traditional ad testing has long been the privilege of brands with eight-figure media budgets. Six-figure annual research contracts. Six-week study cycles. Methodology that hadn’t materially changed in three decades. We thought that was wrong.

AdTest.AI is the platform we wished existed when we were on the brand side, the agency side, and the research-vendor side. Faster. Cheaper. More rigorous. Open to teams that ship creative weekly, not annually.

Years in market research
0
Years in behavioural science
0
Cities
3
London · NY · DC
Scoring dimensions
13
+ 8 audience-rated
A few opinions

A few stubborn opinions.

The product reflects what we believe about creative effectiveness — and what we refuse to compromise on.

Calibrated > clever

A creative score is only useful if it means the same thing every time. We'd rather be boringly consistent than impressively varied.

AI doesn't replace humans

It just makes asking humans cheaper and faster. The Mixed Score exists because no model — frontier or otherwise — fully replaces real audience reaction.

Speed beats ceremony

A weekly testing cadence beats a perfect quarterly study. Tools should be fast enough that nobody has an excuse to skip the test.

Your creative is yours

We never use customer creative to train models. We never share assets across workspaces. We delete on request.

Insight, not data dumps

A 200-row CSV is not insight. We turn raw audience responses into something you can put on the boardroom screen.

Pricing should not punish

Most testing budgets are under-resourced. We priced AdTest.AI so a daily testing habit costs less than a single legacy study.

Where we work

Three offices. One platform.

A small, senior team across three time zones — built so research, engineering and customer feedback are never more than a few hours apart.

London

Research, engineering, EMEA accounts. Our European hub.

New York

North American sales, agency & brand-side relationships.

Washington DC

Political, advocacy, and public-affairs research.

Talk to a researcher. See the engine.

A 20-minute demo with a senior team member — not a sales script.