Upload your creative — image, video, or messaging — and receive a calibrated, multi-dimension AI report covering Message Clarity, Originality, Emotional & Persuasive Resonance, Brand Recognition, Call-to-Action strength, predicted CTR, competitor scoring, and recommended channels.
Each dimension is its own engineered prompt running through specialised models. Outputs are normalised against category benchmarks so a 4.2 in beverage means the same as a 4.2 in fintech.
Will a viewer understand what's being sold and why it matters within the first three seconds? Measures information hierarchy, headline directness, and decoding effort.
How distinctive is the creative against category conventions and competitor templates? Penalises me-too execution. Rewards memorable craft.
Does it move the viewer — and does that emotion translate into intent to act? Built on persuasion research, not just sentiment analysis.
Is the opening frame strong enough to stop the scroll? Composition, focal hierarchy, contrast, motion — analysed by purpose-built vision models.
Are colours, logo, voice and characters unmistakably yours — even with the brand name removed? The Byron Sharp question, automated.
When endorsers or mascots appear, do they reinforce or compete with the brand message? Catches the "you remember the celebrity but not the product" trap.
A weighted composite score predicting how the ad will perform against its stated objective. Your CMO's headline number.
How quickly and confidently can a viewer identify the advertiser without seeing the logo? Measures attribution risk in the first three seconds.
Right-brain emotional cues vs. left-brain rational cues — calibrated to category and objective. Built on behavioural neuromarketing research.
Is the format optimised for the channel? Aspect ratio, sound-off legibility, captioning, pacing — channel-specific rubrics.
Awareness, consideration, conversion — is the creative actually built for the funnel stage you booked it for? Misalignment is a top reason creative underperforms.
Estimated click-through performance and a head-to-head comparison against category benchmarks. Triage 30 variants without buying impressions to find out.
Regulatory red-flags, platform policy risk, and brand-safety issues — flagged before launch, especially valuable in regulated categories.
The same multi-prompt orchestration handles whatever you bring — from a single hero image to a 60-second cut to bare copy.
Static social, display, OOH, print. Visual hierarchy, brand asset use, message clarity, channel-format fit.
Reels, In-Feed, YouTube, CTV. First-3-second hook strength, sound-off legibility, pacing, payoff.
Headlines, body copy, CTA microcopy. Tone, clarity, distinctiveness, conversion potential, framing alternatives.
AdTest isn't just for people. Any AI agent that writes ad creative can call our API to score every variant across 13 dimensions — then automatically rewrite the weak ones before a cent of budget is spent. We also ship a native Claude MCP, so Claude can use AdTest as a tool right out of the box.
Create a free account, then open the Developers section in the app to grab your API key and MCP endpoint.
The API & MCP interface is not included in the free trial.
# 1 · Connect AdTest to Claude $ claude mcp add adtest ✓ connected · tools: analyze_ad, improve_ad # 2 · Or call it from any agent result = adtest.analyze(ad) # mixed_score 4.3 / 5 · 13 dimensions if result.score < 4: ad = adtest.improve(ad) # ship only winners
Cancel or change tier any time. Annual billing saves you roughly 5–13% per credit. 1 credit = 1 AI-only test on a single creative (image, video, or copy). Prefer no monthly commitment? One-off credit packs starting at $0.90 / credit →
Free 14 days access with 5 AI credits, no credit card.
