Upload your creative — image, video, carousel, or messaging — and receive a calibrated, multi-dimension AI report covering Message Clarity, Originality, Emotional & Persuasive Resonance, Brand Recognition, Call-to-Action strength, predicted CTR, competitor scoring, and recommended channels.
Each dimension is its own engineered prompt running through specialised models. Outputs are normalised against category benchmarks so a 4.2 in beverage means the same as a 4.2 in fintech.
Will a viewer understand what's being sold and why it matters within the first three seconds? Measures information hierarchy, headline directness, and decoding effort.
How distinctive is the creative against category conventions and competitor templates? Penalises me-too execution. Rewards memorable craft.
Does it move the viewer — and does that emotion translate into intent to act? Built on persuasion research, not just sentiment analysis.
Is the opening frame strong enough to stop the scroll? Composition, focal hierarchy, contrast, motion — analysed by purpose-built vision models.
Are colours, logo, voice and characters unmistakably yours — even with the brand name removed? The Byron Sharp question, automated.
When endorsers or mascots appear, do they reinforce or compete with the brand message? Catches the "you remember the celebrity but not the product" trap.
A weighted composite score predicting how the ad will perform against its stated objective. Your CMO's headline number.
How quickly and confidently can a viewer identify the advertiser without seeing the logo? Measures attribution risk in the first three seconds.
Right-brain emotional cues vs. left-brain rational cues — calibrated to category and objective. Built on behavioural neuromarketing research.
Is the format optimised for the channel? Aspect ratio, sound-off legibility, captioning, pacing — channel-specific rubrics.
Awareness, consideration, conversion — is the creative actually built for the funnel stage you booked it for? Misalignment is a top reason creative underperforms.
Estimated click-through performance and a head-to-head comparison against category benchmarks. Triage 30 variants without buying impressions to find out.
Regulatory red-flags, platform policy risk, and brand-safety issues — flagged before launch, especially valuable in regulated categories.
Your verdict comes first. Every scoring dimension expands in place to show what's working and what to change — with the weakest dimension already open, so the fastest way to a better ad is the first thing you see.
Predicted to outperform category benchmark by ~18%. Recommended primary placement: Instagram Reels & TikTok In-Feed.
Greenlight to launchWeakest dimension opens first — the fastest route to a better ad is the first thing you see.
The same multi-prompt orchestration handles whatever you bring — from a single hero image to a 60-second cut, a multi-card carousel, or bare copy.
Static social, display, OOH, print. Visual hierarchy, brand asset use, message clarity, channel-format fit.
Reels, In-Feed, YouTube, CTV. First-3-second hook strength, sound-off legibility, pacing, payoff.
Headlines, body copy, CTA microcopy. Tone, clarity, distinctiveness, conversion potential, framing alternatives.
Multi-card Meta, Instagram and LinkedIn carousels scored as one story. Per-card diagnostics show where it hooks and where it loses the swipe, with a dedicated PDF report.
AdTest isn't just for people. Any AI agent that writes ad creative can call our API to score every variant across 13 dimensions — then automatically rewrite the weak ones before a cent of budget is spent. We also ship a native Claude MCP, so Claude can use AdTest as a tool right out of the box.
Create a free account, then open the Developers section in the app to grab your API key. The same key powers the REST API and the Claude MCP server (AI-only scoring).
The API & MCP interface is not included in the free trial.
# 1 · Add AdTest to Claude (API key: app.adtest.ai → Developer) $ claude mcp add adtest -e ADTEST_API_KEY=adk_… -- npx -y adtest-mcp ✓ connected · tool: analyze_advert · AI-only scoring # 2 · Then just ask Claude › Analyze this ad: https://yourbrand.com/launch.mp4 ✓ score 8.8 / 10 · Strong · 13 dimensions · image, video or copy
Cancel or change tier any time. Annual billing saves you up to ~14%. 1 credit = 1 AI test or 1 image edit · 2 credits = 1 Studio generation (3 finished ads) — same cost for image, video, carousel or copy. Prefer no monthly commitment? One-off credit packs from $0.95 / credit →
Free 7 days access with 3 AI credits, no credit card.
