A complete reference of what the platform measures, how it measures it, and the situations brands and agencies use it for. Bookmark this page.
Each dimension is its own engineered prompt running through specialised models. Outputs are normalised against category benchmarks so a 4.2 in beverage means the same as a 4.2 in fintech.
Will a viewer understand what's being sold and why it matters within the first three seconds?
How distinctive is the creative against category conventions and competitor templates?
Does it move the viewer — and does that emotion translate into intent to act?
Is the opening frame strong enough to stop the scroll? Does composition support comprehension?
Are colours, logo, voice and characters unmistakably yours — even with the brand name removed?
When endorsers or mascots are present, do they reinforce or compete with the brand message?
A weighted composite score predicting how the ad will perform against its stated objective.
How quickly and confidently can a viewer identify the advertiser without seeing the logo?
Right-brain emotional cues versus left-brain rational cues — calibrated to the category and objective.
Is the format optimised for the channel? Aspect ratio, sound-off legibility, captioning, pacing.
Awareness, consideration, conversion — is the creative actually built for the funnel stage you booked it for?
Estimated click-through performance and a head-to-head comparison against category benchmarks.
Regulatory red-flags, platform policy risk, and brand-safety issues — caught before launch, not after.
Every audience study covers eight standard human-rated dimensions — paired with up to four custom screener questions of your own.
What the creative makes them feel — measured against a curated emotion taxonomy, not just positive/negative sentiment.
Does the message land in three seconds? Open-text comprehension check plus structured rating.
Would they actually pass it on? A predictor of organic lift on social-first creative.
Is this for them, right now? Captures category fit and life-stage alignment.
How the brand registers, post-view. Includes attribution check (did they remember whose ad it was?).
Credibility of message and source — particularly important for finance, health, and political categories.
Likelihood of acting on the prompt — purchase, sign-up, donate, vote, learn more.
The gut headline. Used as the audience-side anchor when computing the Mixed Score against the AI prediction.
Your verdict comes first. Every scoring dimension expands in place to show what's working and what to change — with the weakest dimension already open, so the fastest way to a better ad is the first thing you see. Carousel reports add a slide filmstrip with per-card score badges and an explained score make-up.
Predicted to outperform category benchmark by ~18%. Recommended primary placement: Instagram Reels & TikTok In-Feed.
Greenlight to launchWeakest dimension opens first — the fastest route to a better ad is the first thing you see.
A score tells you what's wrong. AdTest fixes it. Preview Suggested Changes applies the report's own recommendations to your actual ad and shows you the edited versions at real feed size — headline, imagery and caption included. Keep the changes you like, add your own instructions, or redesign the ad into a new format. Then retest the improved version and watch the score move. Test, improve, retest: the whole loop in one place.
Upload the full deck. AdTest scores the carousel as a single ad — the way your audience actually experiences it — with card-by-card diagnostics showing where the story hooks and where it loses the swipe. Available in AI-Only and Audience testing (one carousel, one fee, every card swiped), with a full-length PDF report built for the format.
Templates and configurations for the most common ad-testing scenarios — pre-loaded so you don't have to build the survey from scratch every time.
Compare 2-5 concepts side-by-side. Identify the winner before you invest in production. The bread-and-butter use case.
Match each creative to its best channel. Get audience-targeting recommendations grounded in real respondent data.
Test long-term brand-building creative for distinctiveness, recall and emotional fit — not just performance metrics.
GOTV, fundraising, message testing, endorsement strategy. Pinpoint which creative moves which voter — before the airtime.
Test variations of the same claim to find the framing that resonates most with the audience that matters.
Pick the spokesperson, athlete, or partner brand your audience already trusts — backed by data, not hunches.
Workspace, team, and reporting features that make AdTest.AI usable across an agency or in-house brand team.
Per-workspace billing, project sharing, role-based access. Invite agency colleagues or client-side stakeholders.
Branded multi-page PDFs for client decks. Score visualisations, dimension breakdowns, recommended actions.
Project-isolated storage. Creative never used to train models. Deletion on request, full audit trail.
USD, GBP, EUR — pick your billing currency. Local pricing, local tax handling at checkout.
Test creative in dozens of languages and markets. Audience studies configurable per country, age, demographic.
Email and chat support staffed by people who actually know research. No tier-1 scripts, no ticket queues.
Slice any audience study by segment — compare answers across demographics side by side, then download the full cross-tab table as CSV.
Your brand guidelines, claims rules and category codes encoded into the 13-dimension engine as pass/fail criteria — set up by our team, applied to every test in your workspace. See Custom Scoring.
Upload the full deck. The carousel is scored as one ad, with per-card diagnostics, a slide filmstrip and a dedicated PDF report — in AI-Only and Audience testing.
Keep every brand, candidate or creator you test for as its own profile — context, website and past tests organised in one place.
Save a full test setup — market, audience, questions — as a workspace template and launch repeat studies in a couple of clicks.
Short captioned walkthroughs built into the app — from your first test to audience deep-dives — so new teammates ramp up fast.
Create ads from a brand URL: logo, site photos and audience pulled into an editable brief, platform-native variants per channel, every size from Square to Story — then straight into a scored test.
Apply the report's own recommendations to your actual ad and preview the edited versions at real feed size. Add your own instructions, redesign into a new format, retest.
Workspace-private survey templates matched to your market and category, so every audience study runs the same best-fit questionnaire — wave after wave.
Take your account with you. The AdTest.AI apps for iPhone and Android let existing users run tests and review reports on the go — image, video and carousel. Accounts, plans and credits are set up on the web, never in the app.
7 days. No credit card. 3 AI test credits included. The fastest way to evaluate whether the platform fits your workflow.
