AdTest.AI grades creative against 13 expert-trained dimensions in seconds, then validates winners with real first-party audiences. Brands and agencies use us to ship the right creative on the right platform — and stop burning media budget.
Anyone can paste an ad into ChatGPT. Getting reliable, comparable, decision-grade scores is a different problem. One model can't do it all. AdTest.AI orchestrates a pipeline of best-in-class systems from Anthropic, Google, OpenAI, AWS, and TwelveLabs — alongside our own behavioural-science scoring engine refined over years of research — to handle scene understanding, reasoning, transcription, celebrity and animated character/mascot recognition, and brand and logo detection. Dozens of purpose-built prompts, orchestrated so each model does what it's best at, with multi-provider failover and deterministic re-scoring — so the same ad always gets the same answer, even when an upstream API goes down. You upload a creative; we deliver a result you can sign off on.
Each scoring dimension runs through its own engineered prompt and validation pass. We don't ask one model "is this ad good?" — we run a panel.
Pair instant AI scoring with real first-party audience research. The Mixed Score reconciles what algorithms predict with what people actually say.
The frontier moves every few months. We swap in better models the week they release — your testing accuracy improves, your workflow doesn't change.
Traditional ad testing takes 2 weeks and a six-figure cheque. We deliver an AI report in under a minute and human audience reads in under 48 hours.
Generalist LLMs are remarkable. They're also inconsistent, uncalibrated against real campaign outcomes, and have no audience layer. Pure market-research platforms have audiences but no AI. Other AI testing tools score creative — but rarely with a dimension model this rigorous, on this many channels, at this price.
Comparison reflects publicly listed capabilities at time of writing. We respect every team in the space — most exist because the problem is real.
Every creative receives an Overall Effectiveness score and an itemised breakdown across 13 expert-modelled dimensions — each derived from a separate prompt pass, calibrated against academic frameworks in advertising effectiveness, behavioural science, and neuromarketing.
Predicted to outperform category benchmark by ~18%. Recommended primary placement: Instagram Reels & TikTok In-Feed.
Greenlight to launchNo setup calls. No bloated dashboards. No PhD required.
Drop in up to 5 creatives to compare head-to-head - image, video, or messaging copy. Add your brief, campaign objective, and target market so every score is calibrated to the audience and outcome you actually care about.
Our orchestrated prompt engine routes each creative through best-in-class models from Anthropic, Google, AWS and TwelveLabs, scoring across 13 dimensions. You get a full comparative report - strengths, weaknesses and recommendations - in ~90 seconds.
Optional: send winners to a real first-party audience for national human ratings in ~90 minutes. Then merge your AI and audience results - mined against millions of validated reactions - into one decision-grade scored verdict per creative.
Pick your winners, export the full audience dataset, and even receive model-driven media-buy recommendations across Google, Meta, TikTok, CTV and more — then push live.
Each dimension is its own prompt, its own rubric, its own QA pass. Together they produce a defensible, comparable score.
Will a viewer understand what's being sold and why it matters within the first three seconds?
How distinctive is the creative against category conventions and competitor templates?
Does it move the viewer — and does that emotion translate into intent to act?
Is the opening frame strong enough to stop the scroll? Does composition support comprehension?
Are colours, logo, voice and characters unmistakably yours — even with the brand name removed?
When endorsers or mascots are present, do they reinforce or compete with the brand message?
A weighted composite score predicting how the ad will perform against its stated objective.
How quickly and confidently can a viewer identify the advertiser without seeing the logo?
Right-brain emotional cues versus left-brain rational cues — calibrated to the category and objective.
Is the format optimised for the channel? Aspect ratio, sound-off legibility, captioning, pacing.
Awareness, consideration, conversion — is the creative actually built for the funnel stage you booked it for?
Estimated click-through performance and a head-to-head comparison against category benchmarks.
Regulatory red-flags, platform policy risk, and brand-safety issues — caught before launch, not after.
Agencies, in-house brand teams, influencers and creators — if you brief, produce, post, or buy media, AdTest.AI shortens the loop between idea and impact.
Whether you're pitching a brand, building your channel, or briefing a campaign — test and compare concepts before they go live. Quantified scores, audience reads, and a media plan that beats gut feel every time.
Pre-test every brief, every revision, every region. Replace gut-feel debates in the war room with side-by-side scored comparisons.
Pair the AI verdict with audience targeting recommendations to deploy the right creative on the right channel — and stop subsidising losers.
GOTV, fundraising, message testing, endorsement strategy. Pinpoint which creative moves which voter — before you spend on the airwaves.
Test 30 ad variants per week without buying impressions to find out. Deploy capital where the score earns it.
Use AdTest.AI as a research multiplier. Triage hundreds of concepts via AI, then route survivors to bespoke audience studies.
No annual lock-ins. 1 credit = 1 AI-only test on a single creative (image, video, or copy). Need real-audience validation too? See audience pricing →
Free 14-day trial with 5 AI Credits. No credit card. Real reports. Real audience add-on options. Just upload and go.