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Use cases

Built for the briefs your team actually runs.

Templates and configurations for the most common ad-testing scenarios — pre-loaded so you don't have to build the survey from scratch every time.

Use case · Creative Testing

Make the right call before you ship.

Test five concepts side-by-side across emotion, understanding, shareability, relevance, brand perception, trust, call-to-action, and any custom dimension you'd like to data-mine. Pair with audience demographics to know which cut works best for which segment. Walk into the boardroom with a defensible recommendation.

  • A/B/n testing of up to 5 creative variants per study
  • Side-by-side dimension comparisons with significance flags
  • Custom questions for category-specific data points
  • Demographic deep-cuts to find segment-specific winners

What you'll find

  • The variant that actually breaks through
  • Which cut works best for Gen Z vs Millennials
  • The dimension your craft is leaning on too hard
  • The right channel for each surviving creative
Use case · Media Buying

Know where to find the right people.

AdTest.AI knows where people live online — by demographic, by interest, by behaviour. Match the audience that responded best in your test to the channels they actually consume. Stop subsidising losing creative on the wrong platforms; redirect to where the score earns the spend.

  • Channel recommendations: Meta, TikTok, YouTube, Snapchat, X, Reddit, CTV, OOH
  • Audience targeting suggestions by interest and behaviour
  • Geo-level recommendations down to DMA / postcode
  • Custom data points: voter file, behavioural segments, big-data integrations

What you'll find

  • The channel mix that pays back
  • Where over-spend is hiding in plain sight
  • The audience the data says exists, that you're missing
  • Geo concentrations of your highest-intent buyers
Use case · Brand Awareness

Stop investing in forgettable creative.

Awareness budgets are the easiest to waste. AdTest.AI's Brand Asset Distinctiveness, Brand Recognition, and Cognitive Neuro Balance dimensions are designed exactly for this brief — measuring whether the work actually builds memory structures the brand can encash later.

  • Distinctive Brand Assets (DBA) audit — colours, characters, sonic, typography
  • Attribution check — would viewers name your brand without the logo?
  • Memory-structure modelling — emotion vs reason cue balance
  • Comparison against category benchmarks for awareness creative

What you'll find

  • Which assets your brand actually owns
  • The frame that builds the memory you wanted
  • Where the creative is forgettable, regardless of craft
  • The ask that lands without coming across as a sales pitch
Use case · Political & Advocacy

Move the right voters with the right message.

GOTV, fundraising, advocacy, message testing — political campaigns spend millions on creative that hasn't been pre-tested at all. AdTest.AI brings rapid creative testing to advocacy and political at digital prices, with the audience controls (and big-data compatibility, including voter file) the work demands.

  • Get-out-the-vote (GOTV) creative testing by precinct or DMA
  • Fundraising appeals — which framing drives the highest micro-donation rate
  • Endorsement-strategy validation — does the celebrity move the voter?
  • Behavioural targeting against people already engaging with election content
  • Voter-file integration for high-precision audience cuts

What you'll find

  • The message that moves persuadable voters
  • The donation framing that triples micro-conversions
  • The endorser whose values the audience actually trusts
  • The geo where your spend will compound, not dilute
Use case · Message Testing

Find the framing that resonates.

Before any photo gets shot, before any video gets cut, the message itself can be tested. Five rewrites of the same ask. Five variations of a headline. Test pure copy through both AI and audience layers — find the language that earns the click before a designer ever opens Figma.

  • Headline / subject-line / CTA copy variants
  • Long-form script comparison (radio, podcast, narrative video)
  • Cross-language framing checks for global launches
  • Custom questions to mine resonance against any niche dimension

What you'll find

  • The headline framing that out-performs by a clean margin
  • The line that misfires for half your audience
  • The translation that doesn't land outside the home market
  • The hook your senior strategist will recognise on sight
Use case · Endorsement Strategy

Pick the partner your audience already trusts.

Celebrity, athlete, influencer, organisational endorsements — match potential partners against actual audience attitudes before you sign the contract. Reputation, value alignment, and category fit, scored quantitatively against the people you'd be advertising to.

  • Celebrity / influencer fit scoring against your audience
  • Reputation audit per demographic segment
  • Strategic-partnership simulation (brand × brand co-creative)
  • Pre-test mock spots with the proposed endorser before booking

What you'll find

  • The partner whose values your audience really shares
  • The endorser you'd never have shortlisted who lands hardest
  • The one your audience considers off-brand, despite the fit on paper
  • The co-marketing partner whose audience overlap pays back

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