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Pricing

Two pricing concepts. Combined when you want both.

AI-only subscriptions for daily creative scoring. Pay-as-you-go audience studies for human validation. Combine them and the Mixed Score reconciles both.

AI-only subscriptions

A monthly credit allowance for instant AI scoring. 1 credit = 1 AI-only test on a single creative (image, video, or copy).

Creator
$29.00/mo
10 credits
$2.90 per test
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Starter
$50.00/mo
50 credits
$1.00 per test
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MOST POPULAR
Growth
$95.00/mo
100 credits
$0.95 per test
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Pro
$180.00/mo
200 credits
$0.90 per test
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Scale
$340.00/mo
400 credits
$0.85 per test
Get started
Audience studies

Real human validation. Pay-as-you-go.

Top up your wallet, run as many studies as you like — no contracts, no minimums. Use the toggle to compare 100 / 200 / 300 response volumes. Every audience study includes the AI scoring bundled (= 1 credit equivalent at no extra cost).

Essential
$299
100 responses
$2.99 per response
  • 8 standard human-rated dimensions
  • Age, gender, region screening
  • 4 custom screener questions
  • AI scoring + Mixed Score bundled
Run a study
MOST POPULAR
Plus +
$349
100 responses
$3.49 per response
  • Everything in Essential
  • Household composition
  • Hobbies & interest screening
  • Device & media preferences
Run a study
Pro
$399
100 responses
$3.99 per response
  • Everything in Plus +
  • Apps, news sources, TV networks
  • Life events, employment, family
  • Grocery, vehicle, lifestyle
Run a study
Optional add-ons (per study)
  • Custom screener question $0.20 each
  • SMS distribution $0.20 per SMS
  • Email distribution $0.15 per email

All audience tiers bundle the AI-only test on the same creative — that's how the Mixed Score reconciles algorithmic prediction with real audience reaction.

Need extra credits?

AI credit top-up packs.

Out of monthly credits, or just want to top up without a subscription? Buy a credit pack any time — credits never expire. 1 credit = 1 AI-only test on a single creative (image, video, or copy).

10
credits
$12
$1.20 / credit
Buy 10
25
credits
$28
$1.12 / credit
Buy 25
50
credits
$50
$1.00 / credit
Buy 50
100
credits
$90
$0.90 / credit
Buy 100

One credit = one creative scored end-to-end. Same cost regardless of format (image, video, or messaging copy).

Always included

Every plan, every feature.

AI-only or Audience, Creator or Pro — same engine, same calibration, same standards. The only difference is volume.

Latest-model engine

We continuously benchmark frontier models per dimension. Your scoring quality improves whenever a better model ships.

Privacy by default

Project-isolated storage. Creative never used for model training. Deleted on request.

Workspaces & teams

Invite agency colleagues or client-side stakeholders. Per-workspace billing, role-based access.

Branded PDF exports

Drop straight into a client deck or board pre-read. Multi-page reports, score visualisations.

Multi-currency

USD, GBP, EUR billing. Local pricing, local tax handling at checkout.

Real human support

Email and chat support staffed by people who actually know research. No tier-1 scripts.

Pricing FAQ

Quick answers on commercials.

What's the difference between AI-only and Audience pricing?
AI-only is a monthly subscription for instant AI scoring — one credit = one creative scored against the engine. Audience studies are pay-as-you-go: each study buys a real first-party panel of 100/200/300 respondents to validate the creative. You can use either alone or both together (the Mixed Score reconciles them).
Do audience studies include the AI test too?
Yes. Every audience tier (Essential / Plus + / Pro) bundles the AI scoring on the same creative at no extra charge. That's how the Mixed Score works — it compares what the AI predicted against what real humans reported.
How does audience pricing scale by volume?
Each tier supports 100 / 200 / 300 respondents. Use the toggle on the audience pricing card to see prices per volume. Per-respondent cost falls as you scale up — Essential is $2.99/respondent at 100, $2.50 at 300.
Can I switch AI subscription plans?
Yes — at any time. Upgrades take effect immediately and prorate the difference. Downgrades apply at the start of your next billing cycle. No penalty.
What if I run out of monthly AI credits?
Buy a top-up pack — 10/25/50/100 credits available, no expiry. Or upgrade to the next subscription tier. We never charge overage fees without confirming.
Do annual AI plans save money?
Yes — across every tier, annual billing gives you roughly 5–13% more credits per dollar than the monthly plan. Switch from monthly to yearly any time.
Do you offer enterprise contracts?
Yes. For higher monthly AI volumes, custom audience templates, API access, SSO, or dedicated researcher support, contact us — typically priced below the per-credit Scale rate or the per-respondent Pro rate.
What payment methods do you accept?
All major credit cards via Stripe. Enterprise customers can be invoiced in USD, GBP or EUR with NET 30 terms.

Pick a plan. Start testing today.

Real reports. Real audiences when you need them. Change tier or cancel any time — no contracts, no surprises.

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