Generic scoring treats every brand alike. Custom Scoring fits AdTest to yours — and then holds that fit constant, because consistency is what makes scores accurate: the same criteria and the same questionnaire on every test means every result is comparable with the last.
Your brand guidelines, claims rules and category codes — encoded into the 13-dimension engine as pass/fail criteria by our team, and applied automatically to every test in your workspace. AI recommendations can draft your criteria directly from a brand brief. Fully managed: we set it up, you switch it on.
We build workspace-private survey templates matched to your market and category, so every audience study runs the best-fit template — consistently. Same questions, same structure, wave after wave: that's what makes your scores comparable and your trend lines trustworthy.
Custom Scoring is a managed service, not a self-serve toggle — our team does the encoding, you get the consistency.
Send us your brand guidelines, claims rules, category codes and the markets you research.
Our team turns them into pass/fail checks inside the 13-dimension engine and builds your private audience templates. AI drafts the first pass straight from your brief.
Custom scoring applies workspace-wide; audience studies pick up your template automatically. Toggle per creative type where you need to.
Same criteria, same questionnaire, every wave — so this quarter's scores mean the same as last quarter's.
Custom Scoring is a managed service for brands and agencies. Tell us about your guidelines and markets and we'll scope it with you.
