AdTest.AI
Audience Testing

Real first-party opinions. At digital speed.

Pair every AI report with a verified human audience read. Choose 100, 200 or 300 respondents, screen on demographics, interests, household, behaviours, or up to four custom questions. Results back in 24 to 48 hours — not six weeks.

What we ask the audience

The questions a senior planner would write — already in the script.

Every audience study covers eight human-rated dimensions, captured against a verified panel matched to your target. Pair these with AI scoring and you get the Mixed Score — our headline metric reconciling algorithmic prediction with human reality.

  • Emotion — what the creative makes them feel
  • Understanding — does the message land in three seconds
  • Shareability — would they actually pass it on
  • Relevance — is this for them, right now
  • Brand Perception — how the brand registers, post-view
  • Trust — credibility of message and source
  • Call to Action — likelihood of acting on the prompt
  • Overall Rating — the gut headline number
Audience study · sample of 240
4.3
Overall

Above category benchmark

UK · 25–44 · interest in beverage & lifestyle. Highest resonance among urban Gen Z; CTA strongest among working professionals.

Recommend launch
Emotion
4.3
Understanding
4.6
Shareability
3.7
Relevance
4.2
Brand Perception
4.1
Trust
3.9
Call to action
4.0
Targeting controls

Reach the audience that matters.

From broad demographic cuts to granular behavioural quotas. The same controls a brand-side researcher would specify, exposed in a clean self-serve flow.

Demographics

Age, gender, region, household composition, employment status, income, education.

Behaviours

Categories purchased, brands considered, frequency of use, channel consumption habits.

Interests

Hobbies, sports, entertainment preferences, lifestyle indicators, life-stage signals.

Custom screeners

Up to four custom screener questions per study — qualify exactly the audience your brief calls for.

The Mixed Score

When AI and humans both agree, you launch with confidence.

The Mixed Score is what happens when AdTest.AI scores a creative with the AI engine and validates with a real audience study on the same project. It reconciles the two — flagging where the AI was overconfident, where the audience saw something the model missed, and where both agree.

  • Both agree — high-confidence greenlight to launch
  • Audience higher than AI — hidden gem, often emotional or cultural cues
  • AI higher than audience — overconfidence flag, often craft over consumer fit
  • Both low — back to the drawing board (and you saved a media budget)
Run a Mixed Score test
project / mixed-score
AI Score
4.0
predicted
Audience
4.4
reported
Mixed Score
4.2 / 5
Audience rated higher than AI predicted — possible hidden gem with strong emotional cues. Confidence: High
Greenlight Hidden gem
Reporting

A reportable answer, not a CSV of raw data.

Audience studies on traditional research platforms hand you a 200-row spreadsheet. We hand you something you can put on the boardroom screen.

Branded PDF reports

Multi-page narrative reports with score visualisations and demographic breakdowns. Drop straight into a client deck.

Headline verdict

Every study gets an at-a-glance "ship it / refine / kill it" recommendation, with the rationale spelled out.

Verbatim highlights

The standout quotes from real respondents — picked by the platform so you don't have to skim 300 open-ends.

Audience studies

Real human validation. Pay-as-you-go.

Each tier is priced for a baseline of 100 verified human respondents. Need 200 or 300? Extra response volume costs more — see full pricing →. Every audience tier bundles the AI scoring (so you also get the Mixed Score automatically).

Essential
$299
100 responses
$2.99 per response
  • 8 standard human-rated dimensions
  • Age, gender, region screening
  • 4 custom screener questions
  • AI scoring + Mixed Score bundled
Run a study
Pro
$399
100 responses
$3.99 per response
  • Everything in Plus +
  • Apps, news sources, TV networks
  • Life events, employment, family
  • Grocery, vehicle, lifestyle
Run a study
Optional add-ons (per study)
  • Custom screener question $0.20 each
  • SMS distribution $0.20 per SMS
  • Email distribution $0.15 per email

All prices shown are for the 100-response baseline. Optional add-ons (custom screener questions, SMS or email distribution) charged per item — full breakdown on the pricing page.

Pay-as-you-go. No annual commitment.

Top up your wallet when you have a study to run. No subscription pressure, no minimum-spend nonsense.