AdTest.AI
Audience Testing

Real first-party opinions.
At digital speed.

Pair every AI report with a verified human audience read. Choose 100, 200 or 300 respondents, screen on demographics, interests, household, behaviours, or up to four custom questions. Results back in 24 to 48 hours — not six weeks.

What we ask the audience

The questions a senior planner would write — already in the script.

Every audience study covers eight human-rated dimensions, captured against a verified panel matched to your target. Pair these with AI scoring and you get the Mixed Score — our headline metric reconciling algorithmic prediction with human reality.

  • Emotion — what the creative makes them feel
  • Understanding — does the message land in three seconds
  • Shareability — would they actually pass it on
  • Relevance — is this for them, right now
  • Brand Perception — how the brand registers, post-view
  • Trust — credibility of message and source
  • Call to Action — likelihood of acting on the prompt
  • Overall Rating — the gut headline number
Audience study · sample of 240
4.3
Overall

Above category benchmark

UK · 25–44 · interest in beverage & lifestyle. Highest resonance among urban Gen Z; CTA strongest among working professionals.

Recommend launch
Emotion
4.3
Understanding
4.6
Shareability
3.7
Relevance
4.2
Brand Perception
4.1
Trust
3.9
Call to action
4.0
Targeting controls

Reach the audience that matters.

From broad demographic cuts to granular behavioural quotas. The same controls a brand-side researcher would specify, exposed in a clean self-serve flow.

Core demographics

Age, gender, marital status, ethnicity, language, income — all configurable as quotas, not just filters.

Geo Targeting

Country. Then US- region · state · county · DMA · and UK- Region . Constituency . District. Test the same creative against Bay Area vs Midwest, London vs Manchester, and watch the deltas.

Household composition

Children's ages, mom type, employment status, vehicle owned, life events. The frame for "is this person actually in the market right now?".

Interests & behaviours

Hobbies, sports, movies, TV genres, gaming, music. Filter to people who would actually be on the buying journey.

Devices & media diet

Apps installed, news sources, TV networks, websites, streaming services. Match the audience to the channel you'll buy.

Custom questions

Add up to four custom screener questions: ranking, scale, multi-select, single-answer. Our AI will mine results against any custom field.

The Mixed Score

When AI and humans both agree, you launch with confidence.

The Mixed Score is what happens when AdTest.AI scores a creative with the AI engine and validates with a real audience study on the same project. It reconciles the two — flagging where the AI was overconfident, where the audience saw something the model missed, and where both agree.

  • Both agree — high-confidence greenlight to launch
  • Audience higher than AI — hidden gem, often emotional or cultural cues
  • AI higher than audience — overconfidence flag, often craft over consumer fit
  • Both low — back to the drawing board (and you saved a media budget)
Run a Mixed Score test
project / mixed-score
AI Score
4.0
predicted
Audience
4.4
reported
Mixed Score
4.2 / 5
Audience rated higher than AI predicted — possible hidden gem with strong emotional cues. Confidence: High
Greenlight Hidden gem
Reporting

An analysis report,
not just a CSV of raw data dump.

Audience studies on traditional research platforms hand you a 200-row spreadsheet. We hand you something you can put on the boardroom screen.

Branded PDF report

Headline scores, breakdown charts, demographic cuts, recommended channels, ready for client decks.

Side-by-side variant compare

Five concepts. Eight dimensions. One screen. Decide which winner to ship without exporting anything.

Recommended targeting

Once we know who responded best, we tell you exactly who to buy media against — and on which channels.

Demographic deep-cuts

Slice the audience read by age, region, household, interests — find which segment responds to which creative.

Open-text quotes

Real human verbatim — searchable, surfaced thematically. The qualitative texture under the quant scores.

24–48 hour turnaround

Most studies field complete in under 48 hours. Compare against the 4–6 weeks of legacy research vendors.

Audience studies

Real human validation.
Pay-as-you-go.

Each tier is priced for a baseline of 100 verified human respondents. Need 200 or 300? Extra response volume costs more — see full pricing →. Every audience tier bundles the AI scoring (so you also get the Mixed Score automatically).

Essential
$299
100 responses
$2.99 per response
  • 8 standard human-rated dimensions
  • Age, gender, region screening
  • 4 custom screener questions
  • AI scoring + Mixed Score bundled
Run a study
Pro
$399
100 responses
$3.99 per response
  • Everything in Plus +
  • Apps, news sources, TV networks
  • Life events, employment, family
  • Grocery, vehicle, lifestyle
Run a study
Optional add-ons (per study)
  • Additional Creatives (2-5) $100 each
  • Local Targeting From $35
  • Custom questions $0.20 each

All prices shown are for the 100-response baseline. Optional add-ons (custom screener questions, SMS or email distribution) charged per item — full breakdown on the pricing page.

Pay-as-you-go. No annual commitment.

Top up your wallet when you have a study to run. No subscription pressure, no minimum-spend nonsense.

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