No setup calls. No bloated dashboards. No PhD required. Here's exactly what happens when you drop an ad into AdTest.AI.
Designed so a brand manager, creative director, or media planner can run a full ad-testing workflow without ever opening a manual.
Drop in up to 5 creatives to compare head-to-head - image, video, or messaging copy. Add your brief, campaign objective, and target market so every score is calibrated to the audience and outcome you actually care about.
Our orchestrated prompt engine routes each creative through best-in-class models from Anthropic, Google, AWS and TwelveLabs, scoring across 13 dimensions. You get a full comparative report - strengths, weaknesses and recommendations - in ~90 seconds.
Optional: send winners to a real first-party audience for national human ratings in ~90 minutes. Then merge your AI and audience results - mined against millions of validated reactions - into one decision-grade scored verdict per creative.
Pick your winners, export the full audience dataset, and even receive model-driven media-buy recommendations across Google, Meta, TikTok, CTV and more — then push live.
Whether it's a finished hero film or three rough Figma frames, AdTest.AI ingests it. Our analysis pipeline normalises across format and resolution so you can directly compare a 6-second Reel against a 30-second linear TV cut.
Each of the 13 scoring dimensions runs through its own engineered prompt. We call vision models for visual analysis, reasoning models for strategic alignment, language models for copy, and validation passes to catch hallucination. Outputs are normalised against category benchmarks so a 4.2 in beverage means the same thing as a 4.2 in fintech.
AI is excellent at structured pattern recognition. It's less reliable at novelty, cultural context, or trend awareness. That's where our first-party audience layer comes in. Send any winning concept to a sample matching your real target — by age, gender, location, household, interests, devices, or up to 4 custom screener questions — and get human-rated scores in 24 to 48 hours.
UK · 18–34 · interest in beverage & lifestyle. Highest resonance among Gen Z women in urban DMAs.
Above category benchmarkYour final report includes the AI score, the audience score (where applicable), and the Mixed Score reconciling both. Then we go a step further: AdTest.AI generates a recommended media plan — channel, audience, geography, and creative-format pairings — so the team that buys media doesn't have to retro-fit a strategy to the data.
A managed solution where every choice — model, prompt, rubric — is made for you, optimised continuously, and explained transparently.
Each scoring dimension is a self-contained prompt. We can upgrade Originality scoring next week without touching Compliance, and you'll never know.
Every new frontier model is benchmarked against our calibration set. The strongest performer wins per-dimension. You don't manage it. You just keep getting better reports.
Where we have campaign-outcome data, AI scores are checked against actual lift, CTR, and brand-survey delta. We're calibrated, not just confident.
Some platforms simulate audience opinion with LLMs. We don't. When you ask for human reads, you get human reads — verified panels with quotas you control.
A six-second Reel and a 30-second linear TV cut have different success criteria. The engine knows which channel you're optimising for and weights the score accordingly.
Your creative is processed within isolated, project-scoped storage. Never used for training. Never shared across customers. Deleted on request.
Free 14-day trial includes 5 test credits. Run a real report on a real ad in the next 5 minutes.
