Sainsbury’s Christmas Ad Tested
CampaignSainsbury's (UK) CompetitorsTesco, Asda, Morrisons 01 Core Message & Clarity 4/5 SummarySainsbury's is named repeatedly and the ad centers on Christmas food delivery and festive meals. Multiple benefit…
CampaignSainsbury's (UK) CompetitorsTesco, Asda, Morrisons 01 Core Message & Clarity 4/5 SummarySainsbury's is named repeatedly and the ad centers on Christmas food delivery and festive meals. Multiple benefit…
CampaignIKEA (UK) CompetitorsNext, Argos, Dunelm 01 Core Message & Clarity 5/5 SummaryThe ad shows an IKEA POÄNG armchair with price and store-opening text. The message is clear, but…
CampaignVolkswagen (US) CompetitorsToyota, Honda, Hyundai 01 Core Message & Clarity 5/5 SummaryVolkswagen Tiguan and the brand name are shown. The ad uses benefit words and a single clear…
CampaignRobinsons (UK) CompetitorsRibena, Vimto, Belvoir Fruit Farms 01 Core Message & Clarity 5/5 SummaryThe ad shows Robinsons orange juice and the line “Real love in every drop.” The…
CampaignTesco (UK) CompetitorsSainsbury's, Asda, Morrisons 01 Core Message & Clarity 5/5 SummaryThe ad centers on Tesco's price match message using pineapple pizza debate scenes. Tesco and value language…
CampaignDoorDash (US) CompetitorsUber Eats, Grubhub, Postmates 01 Core Message & Clarity 5/5 SummaryDoorDash and a free pickle offer are stated on-screen and spoken. The core proposition appears clearly…
CampaignAmazon (US) CompetitorsWalmart, eBay, Target 01 Core Message & Clarity 5/5 SummaryThe ad shows Amazon as the source for party supplies across multiple themed scenes. The core proposition…
CampaignLiquid Death (US) CompetitorsPrime Hydration, Celsius, Monster Energy 01 Core Message & Clarity 5/5 SummaryLiquid Death is named repeatedly on cans, kegs, and in voiceover. The ad uses…
CampaignVitality (UK) CompetitorsAviva, Legal & General, AXA PPP Healthcare 01 Core Message & Clarity 0/5 SummaryThe ad shows a vintage pink convertible, a dog, and amusement-park scenes. No…
